Cookie Policy
Effective date: April 03, 2026
Last updated: April 03, 2026
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| player | 1 year | Vimeo uses this cookie to save the user’s preferences when playing embedded videos from Vimeo. |
| sync_active | Never Expires | This cookie is set by Vimeo and contains data on the visitor’s video-content preferences, so that the website remembers parameters such as preferred volume or video quality. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| pf_ses_{{DOMAIN HASH}} | 1 year | Identifies whether a user is in an active session or if a new session starts. |
| _pf_access_protection_id | 1 year | Exempts authenticated visitors from re-entering their credentials during the access protection period. |
| _pf_consent | 1 year 1 month 4 days | Stores visitor cookie consent details, including status and expiry. |
| vid | 1 hour | Tracks visitor behavior, such as pages visited and time spent, to provide actionable insights for targeting. |
| pf_id_{{DOMAIN HASH}} | 1 year | Identifies users, tracks activity, and records visit timestamps. |
| 6suuid | 1 year | A third-party unique identifier for the visitor that is managed by 6sense. |
| _gd_visitor | 1 year | A unique identifier for the visitor that is specific to the website, and will remain unique for the duration of the cookie. |
| _gd_session | 4 hours | A unique identifier for the visitor’s session on the website. Used to correlate page views and activities to a single browsing session on the website. It will remain unique for the duration of the cookie. |
| _gd_svisitor | 1 year | A long lived unique identifier of this visitor on the website. It is either correlated to the 6suuid or a unique value, and can be changed during the lifetime of this cookie. |
| _an_uid | 1 week | A unique identifier for the purposes of running 6sense creative ads. |
| _6si_cid | 4 hours | A unique identifier for the visitor’s session on the website. Tracks the accounts activity on your website when the visitor has come to your website through a 6sense ad campaign. It will remain unique for the duration of the cookie. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _session_id | past | _session_id cookie stores a unique identifier for a user’s session, allowing servers to identify and track user activities within a website or application. |
| pardot | past | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
| vuid | 1 year 1 month 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| tuuid | 1 year | The tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser’s websites. The information is used to decide when and how often users will see a certain banner. |
| tuuid_lu | 1 year | This cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser’s website. This information is then used to understand when and how often users will see a certain banner. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
| CMPS | 1 year | CMPS cookie is set by CasaleMedia for anonymous user tracking based on user’s website visits, for displaying targeted ads. |
| CMPRO | 1 year | CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising. |
| tvid | 1 year | Collect information on user behavior, for targeted advertising. |
| tv_UIDM | 1 year | Collect information on user behavior, for targeted advertising. |
| sp | 1 year | This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation. |
Manage cookie preferences
Cookie SettingsYou can modify your cookie settings anytime by clicking the floating button on the left of your screen. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.