Paul Yuen is Product Strategy Principal at Modern Tribe, where he leads discovery, scoping, and technical strategy across complex WordPress engagements. With experience in product development, design strategy, front-end development, WordPress, video, audio, and motion graphics, Paul brings both creative and technical perspectives to digital projects. His work includes guiding project lifecycles, shaping execution, managing client relationships, and helping teams assess change and risk. He also supports the Strategy discipline at Modern Tribe through training, mentorship, feedback, and toolsets. Paul is especially focused on helping clients make thoughtful technology decisions, including when AI belongs in a project and when a more controlled, auditable solution is the better choice.