Cookie Policy

Effective date: April 03, 2026

Last updated: June 18, 2026

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

In addition to our own cookies, we collaborate with various third-party service providers and partners who also use cookies to help us:

analyze information on the behavior of users visiting our Websites in order to improve the way they work and the overall user experience;
record real-time user sessions, observe hidden user behaviors via heatmaps, and conduct feature experimentation;
identify the number of unique visitors to the Websites and help us compile statistics so that we can better understand how people use the Websites, improve the structure of the Websites and enhance our understanding of how companies interact with our website, by linking your website interactions with our Customer Relationship Management (CRM) tools and third-party data enrichment services to tailor our direct sales and marketing communications to you;
tailor content or advertisements to match your preferred interest and to avoid showing you the same advertisements repeatedly.

In compliance with applicable regulations, these are used with your consent.

Google Services

We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our services. This information is collected via cookies and other identifiers that we and third parties place on our site. We and our third party partners may use this information to gain a better understanding of the users of our Website and to improve our products and services.

To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics’ currently available opt-outs for the web.

Pathfactory

We use Pathfactory to better understand how visitors interact with our content. This allows us to track ‘visitor journeys,’ see which assets are most impactful, and provide AI-driven content recommendations tailored to your interests. This data helps us improve our marketing outreach and personalize your experience on our websites.

Fullstory

We use Fullstory to record and analyze how you interact with our services through its session replay and heatmapping. This includes capturing your mouse movements, clicks, scrolls, and keystrokes (excluding sensitive form fields which are masked), to identify unique visitors and record user sessions (mouse movements, clicks, scrolling) to diagnose technical issues and improve site usability. Data collected will also include device and browser information, IP address (in truncated or masked form where applicable), and interaction data.
You can also opt out here https://www.fullstory.com/optout/

VWO – Wingify Software Pvt. Ltd.

We use VWO to test different layouts or content on our website. These cookies enable us to run experiments, analyse user behaviour, create heatmaps and, in some cases, record user sessions to understand how visitors interact with different versions of our website and recognize whether you are a returning visitor and to ensure that you are consistently served the same variation of an A/B test page. Data collected include user interactions, experiment participation, device and browser data, and pseudonymous identifiers.
You can also opt out here https://vwo.com/opt-out/

HubSpot

We use HubSpot (a customer relationship management and marketing automation platform) to better understand how visitors interact with our website and to improve the relevance of our communications. When you visit our website, the HubSpot tracking code uses cookies and similar technologies to collect information about your visit. This includes:

Engagement Data: Pages viewed, time spent on site, button clicks, and documents downloaded.
Source Data:The website or advertisement that referred you to our services.
Device Data: Your IP address (anonymized where possible), browser type, and approximate geographic location.
Business and buyer intent tracking: to identify the company domain and professional organisation associated with an IP address through.

Please note that for all of the above data if you have not provided us with your contact information or other personally identifiable information during your visit to our Websites, the data collected remains pseudonymous and is used solely for aggregate website performance analysis. If however during your visit you identify yourself by submitting a form (e.g., for a whitepaper, newsletter, or contact request etc.), any of the above tools may link your previous, anonymous browsing history to your specific contact record in our CRM. This allows us to provide a more personalized experience, such as showing you content relevant to your interests or tailoring our follow-up communications.

Types of cookies we use

You can modify your cookie settings anytime by clicking the floating button on the left of your screen. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

If you are using a different web browser, please refer to its official support documentation.