Key Results
- “A” grade on GTmetrix, marking meaningful improvement in SEO and accessibility performance
- WCAG 2.1 AA compliance built into the platform from launch, not retrofitted after
- Full content management capability for the editorial team, with no developer dependency for routine updates
- Platform migration completed with content integrity and accuracy preserved throughout
If This Sounds Like You
You’re running a healthcare or mission-driven digital platform. The people who come to your site are not casual browsers: they’re stressed, time-short, and looking for something specific. When they can’t find it quickly, they don’t try harder. They leave.
Your content team has ideas. They know what needs to change. But every update goes through a development queue, and by the time it gets done, the moment has passed. Meanwhile, your accessibility compliance is either a retrofit waiting to happen or a gap you’re managing carefully and hoping doesn’t surface at the wrong time.
You need a platform that serves your users the way your organization intends to serve them. And you need your team to be able to run it without filing a ticket every time something needs to change.
That’s exactly where Careforth was.
The Situation
Careforth supports family caregivers: people caring for aging parents, spouses with chronic illness, relatives with disabilities. Their platform connects those caregivers with guidance, resources, and clinical support at one of the most overwhelming moments of their lives. The website is not incidental to that mission. It’s the front door.
The existing site had the right content but the wrong structure. For someone already exhausted and short on time, finding what they needed was harder than it should have been. The navigation wasn’t organized around how caregivers think; it was organized around how the organization was structured. Those are two very different things, and users feel the gap immediately.
Accessibility compliance was a clear and documented risk. For a healthcare organization, WCAG 2.1 AA isn’t a nice-to-have. It’s part of delivering the service and potentially a legal and regulatory exposure if it isn’t met. The existing site wasn’t there. Retrofitting accessibility into a platform not built for it is expensive, incomplete, and degrades with every update.
And the content team? Locked out. Every page update, every new resource, every time-sensitive content change required a developer. In healthcare, a resource page that hasn’t been updated isn’t just stale: it carries real clinical risk.
What We Did
And from Nathan Maehren, SVP and Chief Digital and Technology Officer at Careforth:
“Your hard work and unwavering focus on delivering the best digital brand experience is clear when you look at the final product. Thank you for turning our vision into a reality and for being an integral part of this important milestone for our brand and mission.”
Nathan MaehrenSVP and Chief Digital and Technology Officer at Careforth
What This Means for You
If you’re running a healthcare platform or any mission-driven digital experience where your users arrive under stress and need help fast, the lesson here isn’t about Careforth. It’s about the decision to build around the user journey instead of the internal org structure.
Most platforms are built the wrong way around. They reflect how the organization thinks, not how the person arriving at the site thinks. Closing that gap is often the single highest-leverage thing a digital team can do, and it doesn’t require starting from scratch. It requires asking the right question first.
The platform should serve your users the way your organization intends to. And your team should be able to keep it current without asking permission.
If either of those things isn’t true right now, that’s the conversation worth having.
We work with healthcare organizations, mission-driven platforms, and regulated industries on exactly these problems: accessibility compliance, editorial independence, and platforms built around the people who use them.
